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William Hill Review


William Hill is a name that all those in the betting industry recognizes and the brand has always commanded respect from both its customers and competitors. They enjoyed many years on the high streets with hundreds of betting shops located across the UK, and so they were in the perfect position to launch themselves into the online betting industry when it finally started to boom. The knowledge and experience from more than 80 years in the betting business resulted in the instant trust from those perhaps a little wary of their first online betting experience. Combine this with a full betting service and those punters had no reason to look elsewhere. William Hill has always offered a betting service that covers a full range of sports and markets and along with a range of promotions, customer loyalty has always been a strong point for the business.


  • Number of sports 32
  • Languages EN / DE / ES / FR / CH / GR / IT / PL / PT / RO / SL / RU / HU / JP / CA / IE / RS / FI / CZ
  • Deposit/withdrawal methods VISA / MasterCard / Skrill / Paysafecard / Neteller / Maestro / PayPal / Trustly / Entropay / Western-Union / Bank-Wire / ecoPayz
  • Statistics
  • Tv broadcasting
  • Average margin 5.5%
  • Promo available
  • Tax on winnings
  • Number of available markets (max) 325
  • Cashout available
  • Support available 24, email, chat, telephone, twitter
  • License uk, gibraltar
  • Bet limits
  • Restricted countries for registration
  • Results
  • Online Casino
  • Top Bets

Nowadays, WilliamHill employs well over 15,000 members of staff worldwide and with millions in revenue being generated each year, the business is in a strong position to cement their name in the top 5 online betting services in the UK and Ireland. The additions of William Hill Casino, William Hill Vegas, and William Hill Bingo has allowed them to branch out and increase their customer reach, and history shows that this always helps any online business by being able to cross-sell products. Promotions that offer bonuses in the casino can often be found in the sportsbook site, and vice-versa. Online betting is not an industry that you can take your foot off the pedal though, not if you want to remain at the top, so being able to adapt to the ever-changing technology and features is a must for any betting operator, not just williamhill. Thankfully, the customers of William Hill are treated to all of the latest and greatest betting features and promotions, and this is yet another point that adds to the impressive loyalty that William Hill command.

Pros and Cons

  • Historic brand and well respected
  • Huge variety of betting markets
  • In-depth stats centre
  • Fully licensed and secure site
  • Impressive in-play betting experience
  • Not a huge welcome bonus
  • Slightly dated website
  • Football and racing focused
  • Few bonus-based deals
  • Many country restrictions

Sitting at the top of the betting industry is a result of many factors coming together to create a reliable and respected brand, but they would be nowhere if they didn’t stand by the international and local laws that dictate the online betting industry. William Hill is a fully licensed and regulated business with the gaming authorities of Gibraltar and the UK both approving of their online operations. A business of this size cannot afford to miss a beat when it comes to following the law, as they have far too much to lose in terms of respect and revenue. The protection of data has been a huge talking point over the last couple of years and customers are now well aware of what online companies should be doing, and what they should not be doing with customer data. The state-of-the-art encryption technology used on the site ensures that your personal and banking details are safe and secure, and you can trust a business like williamhill not to play around with your data and betting information.

We can think of a long list of reasons for customers to sign up to William Hill and these are some of the same reasons why so many customers decide to stay with them for so long. The range of sports available, the in-depth markets, smooth in-play betting, plenty of data and tips to read through, plus a long list of promotions and offers that are worth claiming. It’s a full betting service from a company who lives and breathes betting, so you know that you’re in good hands. The site itself is simple in design but a betting site doesn’t need to be all-singing and all-dancing, it needs to be reliable, easy to use and easy to bet with. William Hill offers all of that with many useful extras thrown on top as well.

Read on to find out all the details about this top betting operator as we dive in and look through their betting service, promotions, and banking options, with our full conclusion on the William Hill sportsbook site at the end.

William Hill Sportsbook

Number of Sports Markets

You wouldn’t expect anything less than a full list of sports from the site. It’s likely that if you can think of it, you’ll be able to bet on it. Of course, the site is centred around the racing and football as these are the two most popular sports that their customers bet on. However, click on the full list of available sports from the homepage and you’ll see the true depth that is on offer. With 32 in total, you can find cycling, bowls, golf, darts, handball, snooker, tennis, and the list goes on. It’s also good to see that they’ve got their eyes on the future with esports containing a number of markets for those looking to follow this new trend of sports gaming. The additional tv show and politics markets also show that they are willing to branch out and give their customers some fun betting options as well.

The homepage offers customers quick access to all of the popular bets and this helps those who are short on time. Simply click on the Top Bets section and see where the majority of punters are putting their money, if you like the odds then add it to your betting slip and get your bet confirmed. The depth and detail of the betting markets are not only available in the UK and Europe, but further abroad as well with many international leagues and competitions covered such as the world cup and the grand national. It’s definitely a highlight at this sports betting site and it will take you some time just to search through it all, perhaps it’s almost too much? Either way, customers can’t complain about the lack of options here especially as it’s all available via mobile betting as well.

Sports Statistics

William Hill sports statisticsThe statistics section here is what every punter is looking for and we can’t recommend this any more highly. For football stats, simply click Football in the main menu and look for the Stats option in the sub-menu. This will open a new window into the main stats hub and from here you will find a wealth of information available to you. Search through dates from one week previous through to a week ahead with all of the results and fixtures available to click into. The level of detail is impressive as you get to search through team form, player form, league tables, domestic and international competitions, including the world cup and premier league. Search through previous results and pick out your own tips and predictions for upcoming events. It really is a world of betting data at your fingertips, the only problem is that you need to put the time in to sift through it all.

William Hill Betting Markets and Odds Quality

The number of betting markets matches the number of sports on offer, with hundreds of markets available for the biggest events and games. Punters are looking for variety these days and that’s exactly what you can expect when betting with Will Hill. All of the standard markets are easily accessible, but it’s when you dig a little deeper into each event that you start to uncover the real depth of betting available. The outrights, specials, combination bets, and the build you own bet feature is a fun addition where you pick out your own selections to create your own personal bet.

William Hill match betting oddsThe odds at William Hill are known to be better than average and their overall dominance in the online betting industry allows them to offer consistency across their many different sports markets. Will Hill members can enjoy consistent odds, as well as daily price boosts, across all of their favourite sports. It’s another reason why loyalty is high at the site, why would customers go elsewhere to only earn fewer profits on their bets? The consistency and reputation of fair odds help to keep loyalty levels high and this is something that they have known for since their offline days in the betting shops.

Bet Limits

Betting limits are favourable here and most of the minimum bets are £0.05 which is nearly as low as it gets in the online betting world unless you’re playing at the William Hill Bingo site for penny games! The maximum bets are all related to the sport or event that you are betting on and the details of these can be found on the sites Help section. For the big sports, you can expect some of the biggest limits around due to the deep pockets of the williamhill business. Smaller sites do struggle in this respect because they simply can’t take the risk of a huge winner clearing them out. There is no issue of that here as the top limits for football are £2,000,000 and the top horse racing events allow up to £1,000,000. Just keep an eye on the betting limits for smaller events and factor that in with your bet amounts to ensure your winnings don’t get capped.

Results at William Hill

William Hill results databaseThe williamhill results page can be found straight off the homepage in the Extra section underneath the list of sports. It’s exactly what punters need to view recent results from days gone by and this is something that many betting sites lack. Even some of William Hill’s top competitors ask you to check with 3rd party sites for results, which doesn’t exactly create a smooth betting experience. You want everything to be available at your fingertips under one site, exactly as williamhill is doing here. You can filter through sports, events, country, domestic and international tournaments, you name it, it will be there. Plus, if you want to look further back into the past then simply use the search function to dive back a few days, weeks, even months. It’s an impressive betting tool and something that many other sites should follow.

William Hill Betting Tools

Live Streaming

Live streaming at William Hill is definitely one of their strengths and the depth of streaming events available sets them apart from most other competitors. The in-play section has a useful little live stream switch that you can flick across to filter all the events available to stream, giving you instant access to live-action with the chance to bet on it as well. It’s not just live streaming though as they also run their own William Hill radio, William hill tv, and podcast, offering in-depth analysis into what’s happening on the day and suggesting upcoming tips and forecasts.

In-Play Schedule

William Hill in-play marketsWilliam Hill has a lot going on when it comes to their in-play markets and you can find this straight from the home page. You’ll instantly notice the range of sports and different events taking place or those that are upcoming soon, navigation is a huge factor when it comes to in-play and each fixture and event is clear and easy to find. The only thing lacking is a quick link to different in-play markets. This would make the overall section perfect for in-play. In terms of variety though, there is a lot to choose from and, of course, it depends on the time of day but there are usually several sports across the top in-play menu where you can click through.

Sports Bonuses and Promotions

William Hill promotionsOne of the advantages of betting with a company like Will Hill is that you know the promotions and the welcome offer will be relevant and worthwhile. There is something for the experienced betting veteran who enjoys the big events like the grand national and world cup, to the first-timer looking to place their first acca. Claiming the bonuses and promotions is all about boosting your account and increasing your betting time at the site. Take a look at the following list of offers for our top williamhill promo picks:

Will Hill Bet 10 & Get 30 Offer

New customers are able to take advantage of the current welcome offer with up to £30 in free bet credits from a £10 deposit and bet. To qualify the bonus you’ll need to enter the William Hill promo code C30. In addition, you’ll also need to ensure that your qualifying bet is at least 1.50 odds and your account will be boosted with 3 x £10 bets. The advantage for new customers here is that the bonus credits are available for up to 30 days which allows you to take your time when using them. You’re free to search through the various markets and pick out the best William Hill football odds or golf odds, or whatever takes your liking.

Money-Back on 2nd Placed Horses

A great promotion for racing fans where Will Hill will refund bets as cash when your horse comes up second on selected races. The requirements include that your initial bet is at least £1 on the winner market and at 3/1 odds or greater. The race must also include at least four or more runners and the maximum cash refund available is £10.

William Hill Acca Boosts

Customers who place accumulators with at least three selections or more can enjoy boosts on the overall odds. Simply head to the bet slip and you can take the boosted odds or not, the choice is yours. So, not only does William Hill offer great odds as standard, but they are also willing to boost them on a daily basis for all the acca bettors out there. The only requirement is that your bets are placed on any sports other than horse racing and greyhound racing.

Don’t worry if your racing is more your thing though, they were never going to keep you out of the bet boost fun. There is another similar boost promotion available which offers all racing fans three separate bet boosts every day. The boosts will only be valid on bets up to a maximum of £20 win or £20 each way.

In-Play Losses Cashback

If you’re a fan of the tennis or cricket then this in-play cashback offer is just for you. Each and every week you can receive money back in relation to your in-play losses. 10% is available up to a maximum of £100. Receiving something back that shows your loyalty is always appreciated and both cricket and tennis fans can reap the rewards on this promotion.

Best Odds Guaranteed

Most of the top competitors are offering this one as it keeps their racing punters loyal, the chance to receive the best possible price regardless of when you place the bet is a useful betting feature. It works by offering you the bigger odds if the SP starts at higher odds than when you placed your bet. You’ll always get the best price no matter what and that is something horse racing fans can’t ignore.

Bet Creative with Build a Bet from William Hill

A hugely popular promotion available on both mobile and desktop site that allows punters to create their own combination bet within a single event, and this mainly sits around the William Hill football markets. If you can’t find the right bet for you in the hundreds of markets already listed on the site, then take to the ‘build a bet’ page and create your perfect bet. It puts you firmly in control of what you bet and where you put your money. You can choose from selections such as 1×2, both teams to score, first and last goalscorer, yellow and red cards, number of corners, over/under goals, the list goes on.

Cashout Promotion

William Hill was one of the first of the online betting operators to get the cashout feature up and running and it’s been a huge hit ever since. Giving the customers the ability to take their money and run has become such an everyday feature to a punter’s betting experience that we can’t ever see it being removed. If you’re not familiar with the cashout betting feature then let us explain how it can help you. Say you’ve got yourself a 6-fold acca over the weekend and five of those selections have come in on Saturday. You’ve got one selection left and it’s being played on Sunday evening. Come Sunday evening, you find out that the star player has been injured in the warm-up, or say the weather has taken a turn for the worse which can really level out a game. You’ve now got the option of cashing out your profit before that last selection has even started, with the chance to even cashout during the event but be warned the profit amount will start to drop as the game goes on. Using the cashout feature correctly can really help to boost your overall earnings at William Hill, not to mention that it can often take the frustration out of those nail-biting last-minutes!


Will Hill is fully covered when it comes to banking and the methods available to you extend across all the big bank cards and e-wallet options like Visa and PayPal, and there are many lesser-known methods as well such as POLi, iDeal, Euteller, and WebMoney. All of them are highly-rated so whichever one suits your banking style the best, you’ll be able to deposit money into your account and get it out just as easily. We suggest that you check the site for all of the individual banking limits as they can change from time to time.

William Hill banking optionsWe’ll briefly cover the main methods for you now so it gives you an idea of what your minimum requirements are when it comes to funding your williamhill account. All of the banking cards like Visa and Mastercard allow for a £5 minimum deposit whereas Maestro requires a £10 deposit. Popular e-wallets PayPal and Neteller allow a minimum of £10 for each method, and if you’re looking to connect your online banking to your William Hill account then £10 is also your minimum deposit amount. Many maximum deposits are set to £99,000 so we’re thinking that most of you won’t be needing much more than that. In terms of taking money out, the maximum withdrawal limits set by the williamhill team are £60,000 for Visa Debit and £99,000 for credit cards. While the limits are a lot lower for e-wallets at around £5,000 but they do get processed a lot quicker than the 2-5 days using bank cards. Lastly, for all of you who might be concerned about declaring any of your sports betting winnings to the taxman, don‘t worry. The money you win is yours, all of it.

William Hill Customer service

William Hill customer support contactsWilliam Hill has taken the time to get their customer support perfected as they know happy customers are loyal customers. All it takes is one disgruntled customer who can’t get the assistance they need and they’ll start spreading the bad news. William Hill takes that possibility out of the equation by offering a fully detailed FAQ section online and also the ever-helpful customer service team who are available 24/7. All of the modern-day contact routes are open such as live chat, email, and telephone, and you’re often through to someone within 60 seconds if you head down the live chat route. Of course, if you prefer the old fashioned route of talking to someone over the phone then you’ll have to wait a little longer.

We recommend that everyone should at least skim through the online FAQ page first to see if you can quickly find the solution to your problem…having problems with your William Hill login details being a common one. The useful search function can take you straight to whatever you’re looking for, whether it’s questions about the desktop site, the William Hill app, understanding golf odds, or maybe you want to find out about William Hill plus. The chances are that you’ll likely find something on the topic. If you’re still stuck, jump on to the live chat service or any of the other options mentioned above.


The chances of William Hill scoring low in a sports betting review is very rare considering how well respected and trusted they are as a brand. They clearly know what they are doing when it comes to online betting, as they knew exactly what they were doing back in the peak of the high street betting shop era. Online or offline, the overall goal is the same and that’s to provide the best possible betting experience. From signing up and finding your way around the site, to placing bets and enjoying the in-play and live streaming, to contacting the support team to help with banking issues or just to get up to speed with the latest promotion. It all just seems to work with no fuss or bother, that’s what we want as punters. Log in, find your bet and place it, and if you win there is no trouble in making a withdrawal. Even the new William Hill plus card is a push forward to bring the online and offline worlds together, allowing you to withdraw online funds in any of their betting shops.

The introduction of the William Hill Casino Club and Vegas products was also a wise move. It brings a new experience to the brand and although this is not quite their specialist area, the offers and deals still stand up and provide customers with an alternative if they ever want to step away from the sports betting. Looking to the future and williamhill already has a dedicated mobile betting site to offer and the introduction of esports markets shows that they have an eye for upcoming trends. If you look at the site as a whole with the promotions, betting markets, data and stats centre, live streaming, and in-play options, then it’s clear why they manage to keep so many customers loyal to the brand. All of that experience and knowledge that we talked about earlier has been used to its full potential in the online environment. Keeping customers happy is the top priority for betting operators because it’s so easy for them to jump ship at the slightest concern. William Hill has a proud history and they have enjoyed a long reign at the top of the UK betting scene, and by the looks of it, they are set to enjoy many more years to come if they keep treating their customers the way they do.

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  • Huge range of betting markets
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