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Unibet Review


Unibet is among the world’s largest online bookmakers, and this industry-leading sportsbook offers a variety of betting services to players all over the world. With more than 11 million registered customers, Unibet know how to attract players to their website, and it’s fair to say their extensive selection of betting markets is one of the main reasons why there are so many punters joining their website.


  • Number of sports 36
  • Languages EN / CA / DE / FR / RU / PT / DA / NO / FI / SE / IE / GR / IT / PL / HU / RO / EE / LT
  • Deposit/withdrawal methods VISA / MasterCard / Maestro / Paysafecard / Ukash / Bank-Transfer
  • Statistics
  • Tv broadcasting
  • Average margin 3.6%
  • Promo available
  • Tax on winnings
  • Number of available markets (max) 335
  • Cashout available
  • Support available 24, email, chat, telephone
  • License uk, malta
  • Bet limits
  • Restricted countries for registration
  • Currency GBP, DKK, EUR, PLN
  • Results
  • Online Casino
  • Top Bets

From the moment you land on the Unibet login screen you’ll notice just how much time and attention has gone into building their site. In fact, the main Unibet login screen itself is easy-to-navigate – and it takes just a minute or two to set up your free account. The Unibet UK site is easy to access, and if you’re a punter from the UK, you’ll enjoy access to a huge number of payment options. In fact, the Unibet UK site even offers some country-specific promos!

Unibet was first established back in 1997 by an entrepreneur called Anders Strom. When the bookie first opened, it was run out of Strom’s own home in London. Before long, the bookie started seeing major success, and it wasn’t long until Unibet casino was launched. Unibet casino offers punters a variety of casino table games and video slots from world-leading developers. In fact, Unibet casino also happens to be one of the biggest online casinos on the planet. Fast forward a few years and Unibet poker opened. In the Unibet poker section, punters can play a variety of cash and tournament games against players all over the world.

Pros and Cons

  • Huge range of betting markets
  • Variety of language options
  • Very well-made website
  • Large number of European football markets
  • Players from many countries able to join
  • Not the most amazing welcome bonus
  • Customer support could be better
  • Odds aren’t always the best
  • Mobile-optimized website could be faster
  • Small selection of betting tools

Today, the bookie is regarded as being extremely trustworthy, and they go out of their way to ensure punters experience a high-quality betting experience. The Unibet live chat facility ensures that problems are dealt with swiftly, and while the Unibet sign up offer isn’t the most amazing in the world, it’s still more than sufficient for most punters. Keep reading this review and you’ll also see that the Unibet sports app is perfect for most punters – and heck, there’s even a Unibet casino app available!


Unibet betting marketsUnibet offers betting markets for virtually every type of punter, and you’ll find yourself able to wager cash on all kinds of event. You’ll find yourself able to place bets on conventional bets, like ‘Win’ bets – and there’s also some other betting types like moneyline/total/spread bets, along with some Asian handicaps and accumulators. Currently, Unibet offer 36 different sports and a whopping 335 markets! They also offer a selection of sports stats, which helps you make informed bets – in essence, they’re sports previews from industry-leading punters.

When it comes to the actual betting markets, Unibet offer a super impressive variety of markets for you to choose from. You’ll find some extremely obscure sporting markets available, like floorball, darts and eSports, and as any reasonable punter would expect, there’s a wide variety of common bet options including football, horse racing and more.

We were also happy to see that Unibet offers an extensive ‘Politics’ betting area. In here, you’ll find the politics bets separated by country. For example, let’s take the UK in this example. Some of the major UK political bets include who the next London Mayor will be. You can also wager your cash on when you think the next General Election will be held – and who you think will actually win this election. Head into the US Politics section (if you dare), and you’ll be able to bet on who you think the next President of the United States will be, along with whether it will be a Republican or Democratic party winner.

Unibet in-play bettingOne of – what we feel – is one of Unibet’s strengths, is that the award-winning bookmaker allows its punters to use special betting options to place bets. To give you an indication of one of these options; Unibet have extensive in-play market coverage. Actually placing bets is simple to – see odds you like? Then just press the button alongside those specific odds to add them to your betslip automatically. Unibet offer some of the highest betting limits on the planet – and on certain markets, you’ll find yourself able to stake as much as £500,000! Their odds are also to be desired, and they frequently rank among the top three bookies when it comes to odds generosity. Unibet also offers a ‘results’ section, where you’ll find yourself able to view the results of past matches and events.

Unibet Betting Tools

Unibet livescoresAs we mentioned in the section above, Unibet have an extensive in-play betting section. This allows you to wager money on events that have already started. While Unibet don’t offer the largest in-play market selection on the planet, they’re definitely ‘up there’ – and you’ll be hard-pressed to find a site with more variety. They also broadcast a number of events live – and in order to watch these, you simply need to have placed a qualifying bet – usually just £1.

There’s also a really nifty feature which allows you to view upcoming in-play events. There’s a toggle option which lets you narrow down the selections by a 1-hour, 4-hour, 8-hour, 24-hour, 2-day, 3-day or 5-day format. This gives you an overall look at the events that’ll be kicking off over the next few days, and means you can see everything easily and quickly from one place. If you see a particular bet in this date-range that you like the look of, then you can simply add the selection(s) to your bet slip at the press of a button.

Sports Bonuses and Promotions at Unibet

Unibet promotions and special offersUnibet’s promotions tab is displayed on their website as a present icon. This can be accessed by heading to the far-right side of their homepage.

Once you’re inside, you’ll be able to view a breakdown of the top current promotions and Unibet bonuses. When writing this Unibet review, we wanted to cover some of the main offers as well as the main welcome bonus. We should also point out that Unibet open most of their promos up to all players – so you’ll rarely be country restricted.

Get a Serious Amount Of Free Cash!

You mustn’t stress over inputting a Unibet promo code – new customers generosity offers are applied to your account automatically. Essentially, it works like this: simply join Unibet and wager cash. Run into bad luck and your bet loses? The bookie will gladly give you your stake back – in cash – right the way up to £40. Fancy a flutter on slots? Players also are gifted a £10 casino chip.

Unibet Multi-Boost: Extra Winnings on Multiplies

There’s no better feeling than placing a multiple and watching it come in. Well, that is until Unibet brought out their Multi-Boost promotion. Here’s how it works: simply place your multiple bets as normal (no opt-in is required) on whichever football matches you like. If your bet is a winner, Unibet will boost your winnings – by a maximum of 15%! OK, so it’s not the most revolutionary promotion in the world, but it is one that’s applied to your account automatically, so there’s very few reasons not to take advantage of it!

Extra Place Racing Specials

Unibet’s Extra Place Racing Specials are one-off promotions that run on specific horse races. Like most of the promos at the Unibet community website, you don’t need to opt-in; in fact, the only thing you need to do is place bets as you would normally. If you’ve placed a bet on an eligible race, you’ll be paid out an additional place!

Best Odds Guaranteed

We’re used to seeing Best Odds Guaranteed offered at leading sportsbooks, and Unibet are no exception. Their Best Odds Guaranteed promotion is available on all UK and Irish horse races (subject to a few exclusions), and again, you do not need to opt-in to this promotion. Like we’ve seen at other sites, the bookmaker do cap winnings – but they allow customers to enjoy £25,000 per day in extra winnings, so it’s not really a cap you’re going to need to worry too much about.

Refer a Friend and get a £60 Cash Reward

Unibet’s Refer a Friend offer is one of the more unique promotions we’ve seen offered at a major online bookmaker – and Unibet will credit your account with as much as £60 per friend you convince to join their betting website! You can easily refer as many as five friends, and all your friend needs to do is wager a minimum of £400. As soon as they’ve done so, your account will be credited with the cash, and you can then use this as you like! Offers like this is one of the reasons why there are so many Unibet affiliates today too.

Tell Your Mates about Unibet and Get Paid!

Have you installed the Unibet poker app – or played in the Unibet bingo area? Your eyes should have seen that their legendary free bet club is prompted relentlessly. Of course, this is no surprise as it is one of the most generous around. Each week, tell your mates about receive a free £10 bet – per pal!

Better yet, your mate bets are added automatically to your betting management area. You do, however, need to choose to participate, but it’s well-worth doing so as there are no downsides to it!

As we mentioned above, you can get a full breakdown of all of Unibet’s promotional offers from their main ‘Promotions’ tab. You’ll also want to keep an eye on your email inbox as this is where the bookie will send details of any exclusive or customer-specific offers.


Unibet provides a substantial range of payment paying options. We’d actually go as far as saying they provide among the biggest depositing tools we’ve seen in quite some time. Naturally, punters can use plastic cards – and this includes VISA – and even Diners Club! Deposits made using plastic cards are no-fee; no transactional amounts are added.

Unibet deposit optionsNow, if you prefer to use an EWallet to make deposits and withdrawals you’ll be pleased to learn that Unibet offers a wide variety including Skrill and Neteller. One of the major benefits to using EWallets is that deposits are instant – and withdrawals are also instant. This means that as soon as the bookie have actioned your withdrawal request, the funds will be made available in your EWallet account in a matter of minutes. While Unibet don’t currently offer PayPal as a payment method, they do cover most of the bases, so it’s nothing to be too concerned about.

Along with the payment methods we’ve mentioned, Unibet also offers Click2Pay, Ukash, paysafecard, Entropay, Bank Wire, Bank Transfer, Cheque, instadebit, BPay, Poli and Neosurf. They’re also able to accomodate players in some Eastern European countries, and if you log into your account you may well see that even more payment methods are made available to you.

Generally speaking, withdrawals at Unibet are processed quite quickly. Back in the day, they were known for being quite slow with their payouts – but since they were acquired by the Kindred Group, things have gotten much better, and they now can be seen to process withdrawals on a same-day basis. The actual time that it takes for a withdrawal to reach your account/EWallet depends largely on which payment method you use. As mentioned above, if you choose to use an EWallet, the funds will be available in your account as soon as Unibet have processed the withdrawal. Using debit and credit cards on the other hand may mean you need to wait up to 5 business days for your funds to clear.

Unibet Customer Service

Unibet contact pageUnibet take great care to make sure that your queries and complaints are dealt with quickly and efficiently – and you can even read questions from other players on the Unibet blog. This will enable you to see if your question has been asked before. If, for example, you have questions about how the Unibet cash out facility works, you can often find lots of information from their online blog.

However, if you find that you need to actually contact a member of the bookie’s customer support team, you’ll be pleased to know there’s a variety of methods to do so. By far the easiest way of getting in touch is to use the live chat facility. This will allow you to text-chat with a trained operator, and it means you don’t need to wait around for a member of the team to reply back. However, if you prefer, you can also contact Unibet’s customer support team via email and/or phone.


It should come as no surprise from reading this review to learn that Unibet are masters of the online betting industry. They offer an extensive selection of sports, from darts, football and horse racing, to watersports, TV specials and politics. The entire Unibet website is designed to be as easy-to-use and accessible as possible, and we certainly don’t have any issues with the way in which the site looks either, as it’s both fast and responsive.

While we would like to see the bookie offer more free bet promotions, their welcome bonus is generally sufficient – and it allows you to claim up to £40 back if your first bet loses, so it’s not the worst offer in the world. We also feel as though their withdrawal time frames could be improved slightly, but again – we’re nitpicking here.

One last thing to point out is that Unibet’s online casino is fantastic – and you’ll even find a live casino to place bets in. Of course, their sportsbook is near-perfect, and whether you’re looking for ante-post horse bets or live streaming TV, you’ll find just about everything you’re looking for.

Fancy giving Unibet a go for yourself? Then click the button below, and try them out for yourself. It takes just a minute to sign up to their site, and there’s a lucrative welcome bonus awaiting you! Remember, Unibet bingo is accessible – and the main Unibet welcome offer is just waiting to be claimed!

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  • Large choice of betting markets
  • Fully mobile-optimized betting website
  • Friendly and helpful customer support
  • Regular existing-player promos
  • Fairly generous odds
  • Not a huge number of markets
  • Cashouts aren’t processed fast
  • Some country restrictions apply
  • New player bonus isn’t the best
  • Website not offered in many languages

Welcome offer

Get up to £10 Stake Refund


  • Vast choice of bet markets
  • Among the UK’s best sports odds
  • Variety of unusual markets
  • Huge choice of footy bets
  • Super-fast cashouts
  • Only accepts punters from UK and Ireland
  • Site design is a bit clunky
  • Limited payment methods
  • Some annoying responsible gambling checks
  • Weekly site maintenance

Welcome offer

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  • Great odds on popular sports
  • Plenty of betting market variety
  • Modern mobile 888sport app
  • Trusted and respected betting brand
  • Huge stats and data section
  • Maximum payout limits too low
  • No live chat available
  • Dark theme difficult to read
  • Small number of streaming events
  • In-play markets sometimes lacking

Welcome offer

Bet £10 Get £30 in bonus funds


  • Huge range of betting markets
  • Variety of language options
  • Very well-made website
  • Large number of European football markets
  • Players from many countries able to join
  • Not the most amazing welcome bonus
  • Customer support could be better
  • Odds aren’t always the best
  • Mobile-optimized website could be faster
  • Small selection of betting tools

Welcome offer

Get £40 Money Back as Free Bet


  • Fantastic welcome bonus promotion
  • Great choice of bet options
  • Decent odds offered across the board
  • Innovative existing-player promos
  • Wide variety of payment methods
  • Poor selection of Asian handicaps
  • Bonus can’t be claimed with EWallets
  • Limited countries accepted
  • Customer support could be better
  • Mobile-optimized website is slow at times

Welcome offer

Receive free £30 sportsbook bet


William Hill
  • Historic brand and well respected
  • Huge variety of betting markets
  • In-depth stats centre
  • Fully licensed and secure site
  • Impressive in-play betting experience
  • Not a huge welcome bonus
  • Slightly dated website
  • Football and racing focused
  • Few bonus-based deals
  • Many country restrictions

Welcome offer

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  • UK-based bookmaker with a solid reputation
  • A fantastic mobile app for iOS and Android
  • Great odds on football and horse racing
  • Very high-quality customer support
  • Regular promotions and bonuses
  • Many countries excluded from joining
  • Sports coverage isn’t as big as it could be
  • Withdrawals can take up to 48 hours
  • Mobile-optimized website needs work
  • Site is UK-focused

Welcome offer

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  • Globally recognised sports betting brand
  • Excellent in-play markets and odds
  • State-of-the-art mobile betting app
  • Knowledgeable customer support team
  • Extensive banking section
  • Several big countries restricted
  • Desktop layout slightly dated
  • Lacking some sporting events
  • Promotions are not visible
  • Live-chat function hidden away

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Paddy Power
  • Unique and entertaining betting brand
  • Wide range of promotions
  • Useful Paddy Power sports app
  • Ability to withdraw in shops
  • Influential in the betting industry
  • In-play needs more functionality
  • Lacking statistics across all sports
  • Minimum £0.50 betting limit
  • Many excluded countries and territories
  • Aggressive marketing might annoy some

Welcome offer

Claim £10 Risk Free First Bet


  • Excellent in-play betting platform
  • Good selection of promotions
  • Expert horse racing coverage
  • All-inclusive Coral Connect feature
  • Ladbrokes merger offers great potential
  • Phone lines not 24/7
  • Sign-up bonus could be bigger
  • No dedicated results section
  • Statistics section lacking depth
  • Slightly dated website design

Welcome offer

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  • Hugely trusted international brand
  • One of the best bookies for football markets
  • Easy-to-use website
  • Fantastic mobile-optimized website
  • Great selection of in-play betting markets
  • Customer support facility needs work
  • Site is CPU-intensive
  • Mobile app needs further improvement
  • Political markets are rare
  • Not many currencies are supported

Welcome offer

£10 Money back as a Freebet


  • Site available in multiple languages
  • Players from 40+ countries can join
  • Huge range of football markets
  • Live chat facility available
  • Easy sign-up process
  • Horse racing odds aren’t great
  • Bonus in some countries is poor
  • Fairly new company without credentials
  • Limited number of online gambling licenses
  • Not many in-play markets

Welcome offer

Claim your £30 in Free Bets


  • Experienced UK betting brand
  • The Ladbrokes Grid loyalty card
  • Many betting markets
  • Daily boosts on prices
  • Licensed and regulated
  • Average new player welcome bonus
  • Missing some payment methods
  • Some delays in Cashout feature
  • Lacking in promotion diversity
  • Website feels a bit cluttered

Welcome offer

Wager £5 Get 4 x £5 in Free Bets


  • Great coverage of betting markets
  • Easy-to-use Betway sports app
  • Many banking methods available
  • High-class safety and security
  • Dedicated to future betting markets
  • Lower than average payout limits
  • Features lacking in mobile app
  • Average welcome bonus amount
  • Known to cut betting limits
  • Bet to watch racing streams

Welcome offer

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  • Leading Exchange betting platform
  • Big sports market coverage
  • Regular price boosts available
  • State-of-the-art Betfair app
  • Favourite choice for professional punters
  • Lacking in loyalty promotions
  • Commissions on winnings above £250k
  • Sportsbook odds could be improved
  • The Exchange can be complicated
  • Minimal options in Handicap markets

Welcome offer

Get up to £100 in Bonus funds


  • Huge range of betting markets
  • Offer some of the best odds
  • Great selection of bonus promotions
  • Fantastic mobile-optimized website and app
  • Reliable customer support facility
  • Limited countries allowed to join
  • Live streaming for UK and ROI customers only
  • Odds can change quickly
  • Withdrawals aren’t overly fast
  • Website can be clunky to use

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