The Ladbrokes logo is instantly recognisable and it’s been that way for many years. The roots of the company run right back to the end of the 19th century when two gentlemen, Pennington and Schwind, came together and backed a stable of horses in Warwickshire at Ladbrokes Hall, the name has stuck ever since. Not to be confused with the London tube station Ladbrokes Grove, the words Ladbrokes and betting strikes a strong image of an honest and highly-respected betting brand. The red and white logo is unmistakable and throughout the years, from the high streets of England to the modern age of the internet, the brand has grown into a leading online bookie with millions of customers. The mobile Ladbrokes app, customer service, and innovative promotions all combine to provide punters with an all-in-one betting solution that is hard to beat.
- Number of sports 35
- Deposit/withdrawal methods
- Tv broadcasting
- Average margin 7.4%
- Promo available
- Tax on winnings
- Number of available markets (max) 201
- Cashout available
- Support available
- Bet limits
- Restricted countries for registration
- Currency GBP, EUR, AUD, CAD, DKK, HKD, JPY, NZD, NOK, SGD, SEK, CHF, USD
- Online Casino
- Top Bets
In recent years, they have looked to expand their business power with several new deals and none more so than the takeover of competitor Gala Coral. Now Ladbrokes Coral, the company has over 17,000 members of staff under its employment in both the online and offline areas. A company of this size can’t afford to take their foot off the pedal knowing that all of their competitors are aiming to be the number one online bookie as well. The management knows this and so, with the help of their promotions and marketing teams, they have consistently provided their customers with new and innovative ways to bet. You can find a broad range of sports markets, frequent promotions, unique betting experiences with the introduction of the Grid loyalty card, fair odds, daily boosts on prices, and the list goes on. Plus, we haven’t even mentioned the exchange which is something only a handful of online operators are able to offer. You can also easily crossover to the Ladbrokes casino and Ladbrokes bingo sites if they’re looking to try out more of a Vegas style of betting. Ladbrokes lotto, virtual betting, and poker are all available which adds up to a full collection of betting options.
You can’t enjoy online betting without trust and this brand is doing all the right things to gain the trust of their customers. The company and their betting sites are all fully licensed and regulated so any doubts of fairness in your mind can be put aside. A dual license with the Gibraltar and UK Gambling Authorities ensures that everything within their betting operations is fair and legal. Additional partnerships with the European Sports Security Association (ESSA) also backs up the fact that their betting operation is under the watchful eye of the professionals. Lastly, the management team have put in place all the required tools to help problem gamblers, and their support team is on hand if you ever want to talk about any growing concerns.
Pros and Cons
- Experienced UK betting brand
- The Ladbrokes Grid loyalty card
- Many betting markets
- Daily boosts on prices
- Licensed and regulated
- Average new player welcome bonus
- Missing some payment methods
- Some delays in Cashout feature
- Lacking in promotion diversity
- Website feels a bit cluttered
The reputation of this betting brand is hard to beat, especially when you consider the length of time that they’ve been in the business. They have seen it all and managed to come through the ups and downs of running any operation. The fact that they are still considered to be one of the top bookies in the UK and Ireland after all this time is all down to their commitment to the paying customer. The current betting scene is dominated by a handful of names and Ladbrokes is certainly one of them. However, like in any other area of business, there are always up-and-coming companies looking to disrupt the balance, and so they’ll need to keep on top of their game to ensure the punters stay with them. The release of the Grid loyalty card is the perfect example of this and how a brand can make full use of their business through online and offline products. The era of high street bookies has been slowly coming to an end but Ladbrokes is still intent on using everything at their disposal to give their customers the best betting experience possible.
This review has been written to give you the full rundown on one of the top UK sports betting providers, so please read on for our expert analysis.
Number of Sports Markets
Ladbrokes started out on the high streets of England many years ago and so they obviously know a thing or two about offering the right selection of betting markets. This point is instantly proven as you enter their homepage and notice the number of markets available. The big-name sports are listed across the top bar with football, horse racing, greyhounds, tennis, cricket, basketball, golf, and even NFL gets a place up at the top. Clicking on the A-Z Sports dropdown tab will open up the full list of 35 sports and it’s here that you can find anything from the traditional sport of snooker and rugby to the modern era options of esports gaming, with even the option to bet on politics, if you so wish!
The depth of betting available with this sportsbook provider is admirable and even those who are into the less popular sports will find something to bet on. Ladbrokes pride themselves on loyalty and offering all of these different markets goes a long way in keeping their customers entertained and coming back every week for a flutter. The Ladbrokes football markets cover all of the top leagues from across the world, and then dives down into the regional leagues to give locals a chance to bet on their team ‘down the road’! Horse racing is another profitable market for most sportsbook providers and so making sure they cover all the big meetings across the UK and Ireland is essential in keeping the punters happy. In addition to all of this, Ladbrokes is only one of the very few who also offers a betting exchange on their site, opening up new doors for those customers who are looking for new avenues to make money.
Ladbrokes operates and runs its own data center as well offering up-to-date in-play statistics during all of the top sporting events, giving in-play betting fans access to invaluable information for their next bet. Coupled with the live-streaming feature, these live stats are indispensable for punters looking to watch and bet in real-time. It’s not hard to miss the in-play stats as you can find these straight from the homepage. However, the data center is hidden away slightly but easily found by clicking through to ‘The Grid’ from the top of the homepage. Here you’ll find all of the Grid membership benefits, which we’ll go into more detail later on.
For now, all you need to know is that there is a wealth of data here at your disposal with the ‘Football Stats’ and ‘Racing Stats’ sections ready for you to dive into. The level of detail that you can drill down into is immense, and you can easily spend a few hours here looking into various statistics and previous form on your favourite teams, horses, and greyhounds. We all know that to be successful in betting you need some luck, but gaining knowledge on what you are betting on will help you make more informed decisions in the long run.
Ladbrokes Betting Markets and Odds Quality
If you’re looking to place a bet on any of the top football matches then you’ll have up to nearly 200 different markets to choose from, which we think is more than enough for any betting fan to stay entertained! All of the main markets are included such as Full Time Result, Draw No Bet, First Goalscorer, Both Teams To Score, Double Chance, and Over/Under Goals. They even offer a special promotion called ‘#GETAPRICE’ which allows you to pick out your own bet combinations, more on this intriguing promotion later. Lastly, the unique betting markets that revolve around Ladbrokes lotto, politics, and movies are also worth looking into with a good number of options available.
In terms of betting odds, Ladbrokes sports are known to be consistent across most of their sporting markets, in the fact that they offer good value odds. By no means can we say that they offer the best odds, but fair odds across the big markets such as football and horse racing keeps the majority of their customers happy and loyal. The ‘Daily Boost Odds’ promotion is a nice touch and applies to many different sporting bets. There is also a boost for horse racing fans as well, as they actually offer a ‘Best Price Guaranteed’ promotion that gives the best odds when the race starts, so to quote the site “if the odds get bigger, so will your winnings”. We’ll look into these two promotions in more detail shortly.
The minimum bet amount permitted is 10p, which is the standard minimum across most online bookies these days. The low stakes allows beginners to get used to the betting experience before moving on to bigger bets so it’s always a welcome option for those new to the site. The maximum payouts are more than reasonable and we know of only a few sites who offer bigger amounts.
You are authorised up to £1 million in winnings per day for the big sporting events in football and horse racing. The amounts start to drop as you bet on the lesser known football matches such as £500,000 for the Dutch and Australian football leagues, and £250,00 for the Italian Serie B. Horse racing events in France and Dubai are limited to £500,000 winnings per day, as are any bets made on cricket, golf, and tennis. The full list of payouts can be found on the site.
The results section can be found via the Help dropdown list in the top right-hand corner of the desktop platform. Here you’ll find an extensive archive across football, horse and greyhound racing markets. Clicking the ‘More’ tab will allow you to access the results for all of the other sports markets that Ladbrokes offers. It’s one of the most impressive, and more importantly, easiest results pages that we have come across. You can quickly scan through the last few days or if you want to look a little further back into the past then the date search function will allow you to do just that. It’s an excellent feature that you should use whilst betting at the site.
Ladbrokes Live Streaming
Live streaming is an extremely useful betting tool available to all customers. Most of the big sports are well covered and this is something that the company has worked tirelessly to improve. Streaming the action is simple, just look for the small TV symbol next to any event and click on it, this will open up the betting markets for that event and display the streaming window so you can watch everything as it happens.
If your account is funded or you’ve had some money in there within the last 24 hours, you are free to watch most of their live streams. We say most because in regards to horse racing, there is a requirement that you place a minimum £1 bet or 50p each way bet in order to watch that particular race. The live streaming feature is available on all devices so, providing you meet the requirements, you can even watch the live action on your mobile (just make sure that you keep an eye out on your data limit if you’re not within Wi-Fi range!)
The in-play schedule and latest odds are listed on the homepage but our advice is to open up the full ‘In-Play & Streaming’ tab which you can find on the top menu. You can then appreciate the full view of all the live events and filter through the live streams accessible at that time. If you fancy watching some live sports then this is the perfect way to find something quickly and easily. Ladbrokes are famed for their unique in-play markets and the useful statistics that are displayed at the top of each event allow you to make those quick profit bets, all adding to the live thrill of in-play betting.
Ladbrokes Sports Bonuses and Promotions
A strong lineup of bonus offers and promotions is essential in keeping a loyal customer base. Betting operators need to focus on how to keep their promotions page fresh and interesting with innovative and new ideas. Looking at the promotions page you might think it’s slightly lacking in comparison to something like that of the Ladbrokes bingo page, but then again, bingo is renowned for its huge turnover of promotions! But here on the sportsbook site, there is a lot more than meets the eye when you take into account their hit feature – The Grid. Let us explain in more detail as we look closer at some of their top bonus deals and promotions, first up is the new player welcome package:
Make Your Debut Deal – Bet £5 Get £20 Sign Up Offer
New customers can take up their ‘Make Your Debut Deal’ with £20 in free bets from a single £5 deposit available. It’s not the most enticing sign up offer we’ve seen but it’s definitely not the worst. Hit the ‘Join Now’ button next to the Ladbrokes login section, enter the Ladbrokes promo code ‘20FREE’ when signing up and then make a total of at least £5 in bets with odds of 1/2 or more. You will then find the 4 x £5 free bet credits sitting in your account. You cannot withdraw any of the free bet credits and deposits made via e-wallets such as Paysafecard, Neteller, Skrill, Paypal, or Moneybookers will void the free bets altogether. Check the site for the full T&Cs.
Innovation at its very best. ‘Ladbrokes The Grid’ is one of the most talked about features in the last few years. Ladbrokes has always kept up-to-date with technology and they’ve been leading innovators in many areas of the betting industry, however, it looks like they struck gold with this idea. In summary, ‘The Grid’ is based around a physical loyalty card where players can earn points for every time they bet online, on their mobile, or at any of their betting shops. The card offers so much more than that though. We think it takes a lot of inspiration from how the Vegas casinos promote loyalty and how they link up to the real world outside of the betting arena, here’s some of the main benefits to explain what we mean by this:
Ladbrokes The Grid Benefits:
- Discounts – Make a bet on Ladbrokes games and sporting events to earn discounts at online shops, pubs and restaurants, cinemas, and much more (very Vegas-esque!);
- Racing Offer – WIn a £25 bet when you wager on any horse during the Channel 4 races and wins (4/1 odds or greater required);
- Acca Bet Tracker – Use your mobile to follow your accas placed in-shop with your own unique reference number;
- Transfer Winnings – Move your money from bets made in-shop straight into your betting account;
- Banking Freedom – You can make deposits and withdrawals from your online account in any of their shops.
A lot of the Grid benefits are based around your mobile and the connected Ladbrokes app, and this allows you to move your money around both of their online and offline products. It gives you a sense of a free-flowing betting experience, which can only be offered by those brands who actually have the offline betting shops available. The potential to take out the money in your online account at any of their shops is a useful feature, giving you the chance to use that money to place bets there and then or even on any of the in-store Ladbrokes slots. The Grid page on the website is the hub where you can manage all of your Grid-based benefits. It’s definitely worth your time to look into this feature and best of all, it’s absolutely free. Just keep on betting as you normally would through any Ladbrokes games offered online and offline, and watch those discounts and offers roll in!
Ladbrokes Odds Boost
The Odds Boost promotion is a simple deal that offers great potential to those who like to bet regularly on the Ladbrokes games and sport event list. The reason being is that you can take advantage of this deal every day, simply enter the site with your Ladbrokes login details and place a wager on one of the many eligible betting markets, including Ladbrokes football, and receive your boosted odds! You’re allowed one daily price boost per day and they will always offer the boost in your bet slip, if the requirements are met, so you don’t even have to remember. Just take the boosted odds when they are offered, simple!
Best Odds Guaranteed at Ladbrokes – Horses & Greyhounds
The ‘Best Odds Guaranteed’ deal is a useful one if you’re regularly betting on the horses and greyhounds. The promotion is based around giving you the best priced odds at the start of the race, so if the horse or dog that you back begins to drift out of the betting then you’ll get the bigger priced odds if it comes through with the win. Only bets made on the raceday are eligible and all wagers made after the off will not be valid as part of the deal.
The #GETAPRICE promotion puts the bet directly into your hands. You get to select your own bet selections with 1×2, scorer, assist, corners, and yellow/red cards all available. Once you put together your combination, you then tweet @Ladbrokes your bet and they’ll get back to you with a price, followed by a link if you want to go ahead and place the bet. It puts you fully in control of your betting and gives you the chance to dig into the data center mentioned earlier, allowing you to dig out the best selections and value odds to put together your own specialist bet.
You’ll be familiar with the term ‘Cashout’ by now as it’s a mainstay feature of all reputable online sports betting providers. Why has this betting feature become so popular and used so often by punters across the globe? Well, it gives you the option to remove those painful and nail-biting final minutes in a match. You know the story, your acca is winning with one game to go and your final selection is winning 1-0 until, yes, you guessed it, the last minute equaliser comes along. Your acca is now out for the count and you’re left with another ‘nearly win’. Using the Cashout feature, you can tap out and take the winnings before the unthinkable happens once again. You even have the option to cash out a part of your stake and leave a small stake running to see if you eventually win. It’s a useful betting tool that, when used alongside the Acca Bet Tracker for example, can benefit your overall experience and profits.
Ladbrokes Banking options
The banking section is well covered and the limits cover the majority of playing styles even if you’re a big stake player on the Ladbrokes slots and table games. You can deposit and withdraw using the likes of Visa, Maestro, Skrill, PayPal, and Bank Transfer. The only standout point is that you can only deposit via the paysafecard option, you’ll have to utilise an alternative method to withdraw your winnings.
Minimum deposits for your traditional bank cards is £5 which keeps in line with the current new player welcome offer that they have running at the moment. Depositing via any of the e-wallet options will demand a minimum of £10. The withdrawal minimums keep in line with the deposit limits and this allows many low-stake players access to their smaller account balances. In terms of the maximum banking transaction limits at the site, the deposits are all allowed up to £99,999 apart from Neteller and Paysafecard with £37,500 limits, and the Western Union transfer option is unlimited. Maximum withdrawal amounts in relation to the likes of Visa and MasterCard seem to be a little low when you consider the size of the company we are dealing with here. All bank card options allow up to £5000 withdrawal transactions and the e-wallets offer unlimited amounts, so you would need to think about how to withdraw any big winnings made on the sports or even with any Ladbrokes casino and poker winnings as well.
Speed is always a crucial factor when it comes to banking online and they offer very reasonable processing times. The deposits are all instant except the bank transfers and Western Union transfers which can take anywhere from 1-5 days. Withdrawals via bank cards are processed within 3-5 days and if you’re using an e-wallet then you’ll get your money within six hours of activating the withdrawal. Again, the bank transfer and Western Union options will take up to five days to process. Lastly, all banking fees are absorbed by Ladbrokes as are all tax-related issues, so customers need not worry about declaring any of their winnings to the taxman!
Customer service at Ladbrokes
The history of this company centers around top-quality customer support. It all started in their shops on the high street and transferred across to the dedicated live chat, phone, and email teams that serve the majority of their customers from the sports platform, and sites like Ladbrokes casino. Contacting the support team couldn’t be easier with multiple routes open in order to get the solutions to your online problems. The main ones they are pushing are live chat and Twitter. The live chat gives you instant access to a support expert and the private messaging service via the @ladbrokescare Twitter handle offers you that social media option. The live chat is by far the quickest route but failing that, you can always use the phone or email option to get the assistance that you need. Emails normally take around 24 hours for a response or the phone lines are open 24/7, you just need to try and call at a quiet time to prevent wasting your time waiting in a queue.
Our own experience is that you get the best response via the live chat message box, our questions and issues were solved there on the spot and you can’t ask for more than that. The site also provides a detailed Help and FAQ section and this is always worth a quick look before you try and contact the support team. You can find this next to the Ladbrokes login section of the desktop platform.
You can’t deny the fact that the Ladbrokes brand is a giant in the betting industry. It has been at the top of the game for over 100 years, and it will be for generations to come if they continue to innovate and push the boundaries of betting. There is something for everyone here from simple Ladbrokes bingo games to all-day virtual sports events. Nowadays, with the speed at which technology is progressing and with everything moving to online and mobile, companies need to keep up with the latest features and offers. If they don’t, customers will simply jump ship and sign up with their competitors. The good news here is that management fully understands this and puts a lot of time and effort into creating new and innovative ways to make the betting experience more enjoyable. Betting features like the Grid brought a lot of attention to the brand and whilst many companies end up with gimmicks that soon fade into the betting abyss, the Grid is set to become the customer’s best friend. It offers a flowing betting experience where you can access your money regardless if it’s sitting in a digital form or if it’s in your pocket as cold-hard cash. The two can interchange in an instant and this brings many benefits for the customer. Hats off to them, it’s a great idea.
All of this forward-thinking only gets you so far though, and companies need to do the basics right or else they’ll get found out quickly. Being able to call on over a hundred years of betting experience is unique in this day and age and it seems that Ladbrokes found the magic formula a long time ago. Businesses like these would be nowhere without the paying customer and so customer service is something that Ladbrokes takes seriously, you can see this with the in-depth FAQ section and various contact avenues that are available. They are happy to talk to you, whereas many other operators try to hide behind help pages and chat bots. Customers notice this kind of thing and appreciate that human touch, as well as being treated to the latest and greatest betting features. Ladbrokes are at the top for a very good reason, they look after their customers and surpass their expectations by releasing exciting promotions and betting features. It’s tough at the top but this betting company know exactly what they are doing.