bet365 logo rounded

bet365 Review


Bet365 was initially established in 2000 with life starting out as a simple sports-betting business in Stoke-on-Trent, England. The Coates family are the masterminds behind it all and it was Denise Coates who decided that the online environment was set to be the future of betting. Denise put the wheels in motion and, with a hefty bank loan backed by her father’s long-standing betting shop estate, she purchased the Bet365 domain for £19,000 and developed the required online betting platform. The rest, as they say, is history!


  • Number of sports 42
  • Languages EN / DE / DA / ES / CH / GR / IT / KR / NL / PL / PT / RO / SL / CZ / SE / RU / EE / BG / HU
  • Deposit/withdrawal methods VISA / MasterCard / Skrill / Paysafecard / Neteller / Maestro / PayPal / GiroPay / EntroPay / Apple-Pay / Trustly / Qiwi / Bank-Wire / Cheque
  • Statistics
  • Tv broadcasting
  • Average margin 6.1%
  • Promo available
  • Tax on winnings
  • Number of available markets (max) 145
  • Cashout available
  • Support available 24, email, chat, telephone, twitter
  • License uk, malta
  • Bet limits
  • Restricted countries for registration
  • Results
  • Online Casino
  • Top Bets

Take a look at Bet365 today and it all looks a lot different. The company are now the single biggest private employer in Stoke with over 4,000 staff under the Bet365 roof. They also own the Stoke City club and stadium so there is no denying the power and influence of the company. You could say that they are the Vegas of the sportsbook world! Their marketing campaigns regularly show during primetime TV and their word-of-mouth recommendations continue to bring in new customers every day.

The rise to success would have been impossible if they didn’t have complete trust from their customers, and the fact that they are fully licensed via both the UK and Malta Gaming Authorities shows their intent of running a legal and fair betting operation. It takes a lot to become a top-rated online sportsbook provider. You need the full service and it seems like this company has it all with many betting markets, knowledgeable customer support, a state-of-the-art mobile app, and innovative promotions that keep their customers loyal and, more importantly, happy.

Pros and Cons

  • Globally recognised sports betting brand
  • Excellent in-play markets and odds
  • State-of-the-art mobile betting app
  • Knowledgeable customer support team
  • Extensive banking section
  • Several big countries restricted
  • Desktop layout slightly dated
  • Lacking some sporting events
  • Promotions are not visible
  • Live-chat function hidden away

Take one look at their revenue figures and you can see how big they are with Bet365 casino, Bet365 poker, and Bet365 bingo all being popular products in their own right as well. Those deep pockets allow the company to research and offer innovative features and promotions. Combine this innovation with all those years of experience and you can’t deny the fact that Bet365 is a true leader in the betting industry.

Our Bet 365 review is designed to give you the full rundown of this top sportsbook provider.

Bet365 Sportsbook

Number of Sports Markets

Bet 365 have around 40 different sports to wager on and this doesn’t include the specials and one-offs like betting on political outcomes and TV celebrity shows. Every popular type of sports is available such as rugby, cricket, formula one, golf, and the big one…the Bet365 football betting market. You’ll also find the likes of darts, esports games, basketball, lotto, American football, even some of the more obscure options like trotting and surfing! As we mentioned, the depth of betting is impressive with football coverage taking you right down into the regional levels, meaning that you can enjoy football betting 365 days a year! You’ll also find a wide range of women’s games and youth sports events to place your wagers on as well.

Bet365 Sports Statistics

bet365 statistics databaseThe ‘Form and Stats’ section is a hidden gem in the website but you’ll need a sharp eye to locate it. Look for the small ‘Bar Graph’ icon near the top right-hand corner of the home screen or scroll down to find the ‘Form and Stats’ link in the footer. Congratulations, you now have access to a treasure trove of betting information that is one of the highlights of this bet 365 review! Seriously, this area of the site is packed full of betting insight. For example, take any Premiership match and you can look through current form, previous head-to-head results, goal scorers, player stats, and lots more. Believe it or not, there is also a section dedicated to referees! It’s not only football that they analyse though, as you can also search through a full list of sports to find out previous results and upcoming fixtures. Knowledge is everything and using this section is only going to benefit you in the future.

Betting Markets and Odds Quality

bet365 betting marketsThe depth of markets helps Bet365 sports is impressive. On average, a major sporting event will have over 100 different betting market to wager on. All of the major sports and tournaments are well detailed with plenty of tempting odds. If you look across the board at the top online sports bookies then you’ll see that Bet 365 offer consistently good deals when it comes to betting odds. You’ll never find them giving bad odds, that’s for sure. At times, you can even find them offering the best deals for a specific wagering market. Overall, it’s fair to say that they tend to aim for consistently competitive odds across all of their markets.

Bet Limits

Betting limits are favourable and cater to both small stake and large stake punters. You can bet as low as 10p on most sports with the maximum payout amounts being limited to a 24-hour period. The maximum limits are exceptionally high with £2million for football, £1million for UK horse racing, and £500k for tennis. If you manage to reach any one of these huge winning amounts then you’ll have to wait 24 hours until you can win any more from this bookie.

Bet365 Results

bet365 results pageThe results section is another hidden yet useful area where you can study a huge archive of horse racing, greyhound, tennis, and of course, football results. The link can be found in the footer of the homepage labelled ‘Scores and Results’. The best part about having this archive of results is that you can see which of the betting markets were successful and which weren’t, giving you insight and tips into what might be the best option for your next bet.

Betting Tools

Live Streaming

There are many betting tools at Bet 365 and the bet365 live betting feature is a great benefit to players. You can also stream through the Bet365 app which can be found at the related app stores for mobile devices (the old apk files are no longer in use). The livebet 365 feature is a useful betting tool to use but you need to have wagered a bet in the previous 24 hours to use it. If not, funding your account will also give you instant access to this feature.

In-Play Schedule at Bet365

bet365 live scheduleThe bet365 in play schedule is located on the front page of the site with all of the current live odds displayed, meaning it’s only one click away if you want to place a swift wager. The most popular in-play market will be available as the ‘quick bet’ option, but clicking on the event will open up all of the in-play choices. As we said earlier, you’ll be spoilt for choice on most sporting events regardless of how many minutes there are left to play. Used alongside the streaming service, you’ve got everything at your fingertips to enjoy the ultimate betting experience.

Sports Bonuses and Promotions at Bet365

bet365 bonus offersOnline bonuses are the equivalent to free drinks and room upgrades in the Vegas casinos, they are used to keep you enjoying the betting experience. In this case, you should be expecting the very best promotions and bonuses from an online sports bookie the size of Bet 365, and thankfully they don’t let you down. There are many promotions to take advantage of with new player bonuses and sports-specific offers which keep your betting account topped up. We aim to offer the best information in our bet 365 review, and so now we’ll run through the best deals available at the moment for both new and existing players:

New Player £100 Bet Credit Deal

All new players are welcome to take up the Bet365 sign up promotion. It offers up to £100 in free bets (so-called Bet Credits), which all Bet365 mobile users can claim as well. The only major requirement is that you deposit £5 or more to get the deal up and running. You then need to make sure you place qualifying bets that equal the sum of your initial deposit, plus all bets need to be with odds of 1.20 or greater. The free bets are capped at £100 so you don’t need to wager any more than that for the time being.

Once these bets have been settled, your free bets will be credited into your account to the amount of the initial deposit. In essence, it’s a 100% deposit match bonus with different wording but we still like the fact that there is up to £100 in free bets! Two important details worth mentioning include the fact that you should take up the deal within 30 days of registering and the bet credits are not redeemable.

2 Goals Ahead Early Payout

Innovation is key to Bet 365 and nothing proves this more than their current ‘2 Goal Ahead Early Payout’ football promotion. The rules are simple but the potential to get many winners is huge. If you back a team to win and they go two goals, your bet gets paid out in full regardless of the final result. So, this means you could start to make money on those teams that start quick and score early but always seem to throw away their lead. This deal is promoted strongly around many affiliate sites due to its popularity.

Horse Racing Price Promise

Get the best price on any Win and Each Way bets for any live race that is being covered by ITV Racing. The only requirement from the punters is that they need to place their bet after 10 am on race day. It seems like a fair deal to us and looks like a firm fan favourite amongst the horse racing crowd as well.

The following bookmakers are all analysed in relation to the odds being offered: Sky Bet, Ladbrokes, Coral, Paddy Power, Boylesports, and Willliam Hill.

Bet365 Tennis Acca Bonus

Tennis fans can earn up to a 50% bonus when they place an accumulator on any singles or doubles matches in big events such as the WTP, ATP, and Challenger Tour events, and of course, any of the four Grand Slams. It works in the opposite fashion to acca insurance offers and boosts your winnings if you do actually win! The bonus offered is anywhere from 5% to 50% depending on how many selections you choose.

NFL Early Payout Offer

All you fans of American sports should take a look at this deal which is very similar to the football-based ‘2 Goals’ offer mentioned earlier. Place a bet on any NFL match and your bet gets paid out when your team goes 17 points ahead at any stage in the match. The best thing about this offer is that it’s running all season and will include every NFL fixture up to the end of Super Bowl Live in 2020.

Bet365 Cashout Promotion

The ‘Cashout‘ feature has been around a few years now, yet it still continues to be one of the most used features for online betting fans across the world. Cashing out your winnings at any stage is something that punters appreciate and will surely go down in Bet365 history. For example, if you’re having doubts about an upcoming selection in your acca or if you think one of your selections is about to lose their winning lead, you can take the current ‘cashout’ amount or even partially cash out and leave the rest to play out.


bet365 banking optionsMaking a deposit to your account or withdrawing your winnings is simple and you’ll have many options to choose from. Click through to the banking section via the ‘my bet365 account’ tab and you’ll find Visa and MasterCard bank card options, and also e-wallet providers like Neteller and PayPal available. You’ll usually have to withdraw and deposit using the same method but with so many to choose from, you’ll always find the right option for you.

If you’ve managed to earn some winnings then you’ll be looking to get that money back into your own bank account, however, like with all sportsbooks, there are limits to how much you can withdraw in one transaction. Here are the maximum limits for popular banking methods:

  • Bank Cards (Visa etc) – £30,000
  • Neteller – £50,000
  • PayPal – £10,000
  • Bank Wire – £50,000

For anyone concerned about tax issues in relation to your sports, casino, or poker winnings, you don’t need to worry. All of the money that you win will not be taxed as the company pays the tax burden straight to the government.

Bet365 Customer service

bet365 contact pageA company the size of Bet 365 need to provide a top-rate customer service team to survive. It demands a place where customers can get solutions to their problems quickly and efficiently, for example, if you’re having concerns around your bet365 account login details. The company would not have reached the success they have made with an average support team, and a quick look at their contact page shows us that they are ready to help 24/7:

  • Live Chat 24/7
  • Email via your private address
  • Web Message via your Bet365 sports betting account
  • Phone (freephone number)
  • Post

There are many options if you want to contact them and their help section is located via the ‘my bet365 account’ tab. So, if you stumble across any bet365 login issues, banking problems, or maybe you’re after some advice on understanding the markets like lotto or the different types of odds. You’ll always find someone to talk to especially through their live chat message box. We must not forget the FAQ section either, a page that is packed full of answers to common questions if you want to try and solve the problem yourself.


The Bet365 Sportsbook platform is a leader in the online bookie betting world, and we hope that our bet 365 review has helped you to understand more about this famous betting company. As you first visit the site, the countless sports and betting markets is almost overwhelming, you literally have hundreds of markets for the biggest sporting events and this continues right through into bet 365’s in-play betting mode as well. In addition, the extra Bet365 mobile casino and poker products help to give customers time out from the sports betting which is a welcome option from time to time.

Moving along to the promotions page, and although it’s slightly hidden away from sight, it does have a lot of offers available which can be accessed by all Bet 365 mobile users as well. Many of them revolve around extra bonuses on top of winning bets, so it’s more of a case of winners winning extra and not as many free bets available to all. Every now and then, Bet365 come out with a brand new promotion that shakes up the industry. The “2 Goals Ahead” offer is a prime example of that and showcases their innovative ideas.

In summary, we can’t praise Bet 365 highly enough and their betting service continues to improve year on year, as do their poker and casino products. The company claims to be the biggest and best sports betting provider online and, to be honest, not many people can argue with that. Many affiliate sites promote their name, they own a football stadium, and the millions of customers and billions in annual profit help to prove their claim to the number one spot. The company and its managing board are always looking to the future which is essential in any online business. With that in mind, and with the esports industry growing as quickly as it is, we’re looking forward to the innovations and new betting features that are set to come out of the Bet365 HQ over the coming years.

Leave comments

Your email address will not be published. Required fields are marked *

0 /10Rate website

You might also be interested in:


  • Globally recognised sports betting brand
  • Excellent in-play markets and odds
  • State-of-the-art mobile betting app
  • Knowledgeable customer support team
  • Extensive banking section
  • Several big countries restricted
  • Desktop layout slightly dated
  • Lacking some sporting events
  • Promotions are not visible
  • Live-chat function hidden away

Welcome offer

Get a 100% match up to £100


  • UK-based bookmaker with a solid reputation
  • A fantastic mobile app for iOS and Android
  • Great odds on football and horse racing
  • Very high-quality customer support
  • Regular promotions and bonuses
  • Many countries excluded from joining
  • Sports coverage isn’t as big as it could be
  • Withdrawals can take up to 48 hours
  • Mobile-optimized website needs work
  • Site is UK-focused

Welcome offer

Bet £5 Get £40 in sports free bets


  • Excellent in-play betting platform
  • Good selection of promotions
  • Expert horse racing coverage
  • All-inclusive Coral Connect feature
  • Ladbrokes merger offers great potential
  • Phone lines not 24/7
  • Sign-up bonus could be bigger
  • No dedicated results section
  • Statistics section lacking depth
  • Slightly dated website design

Welcome offer

Bet £5 Get £20 in Free Bets


  • Fantastic welcome bonus promotion
  • Great choice of bet options
  • Decent odds offered across the board
  • Innovative existing-player promos
  • Wide variety of payment methods
  • Poor selection of Asian handicaps
  • Bonus can’t be claimed with EWallets
  • Limited countries accepted
  • Customer support could be better
  • Mobile-optimized website is slow at times

Welcome offer

Receive free £30 sportsbook bet


  • Great coverage of betting markets
  • Easy-to-use Betway sports app
  • Many banking methods available
  • High-class safety and security
  • Dedicated to future betting markets
  • Lower than average payout limits
  • Features lacking in mobile app
  • Average welcome bonus amount
  • Known to cut betting limits
  • Bet to watch racing streams

Welcome offer

Get a 100% Free Bet up to £30


  • Huge range of betting markets
  • Offer some of the best odds
  • Great selection of bonus promotions
  • Fantastic mobile-optimized website and app
  • Reliable customer support facility
  • Limited countries allowed to join
  • Live streaming for UK and ROI customers only
  • Odds can change quickly
  • Withdrawals aren’t overly fast
  • Website can be clunky to use

Welcome offer

Bet £10 Get £30 in free bets


  • Leading Exchange betting platform
  • Big sports market coverage
  • Regular price boosts available
  • State-of-the-art Betfair app
  • Favourite choice for professional punters
  • Lacking in loyalty promotions
  • Commissions on winnings above £250k
  • Sportsbook odds could be improved
  • The Exchange can be complicated
  • Minimal options in Handicap markets

Welcome offer

Get up to £100 in Bonus funds


William Hill
  • Historic brand and well respected
  • Huge variety of betting markets
  • In-depth stats centre
  • Fully licensed and secure site
  • Impressive in-play betting experience
  • Not a huge welcome bonus
  • Slightly dated website
  • Football and racing focused
  • Few bonus-based deals
  • Many country restrictions

Welcome offer

Bet £10 Get £30 in Free Bets


  • Large choice of betting markets
  • Fully mobile-optimized betting website
  • Friendly and helpful customer support
  • Regular existing-player promos
  • Fairly generous odds
  • Not a huge number of markets
  • Cashouts aren’t processed fast
  • Some country restrictions apply
  • New player bonus isn’t the best
  • Website not offered in many languages

Welcome offer

Get up to £10 Stake Refund


  • Site available in multiple languages
  • Players from 40+ countries can join
  • Huge range of football markets
  • Live chat facility available
  • Easy sign-up process
  • Horse racing odds aren’t great
  • Bonus in some countries is poor
  • Fairly new company without credentials
  • Limited number of online gambling licenses
  • Not many in-play markets

Welcome offer

Claim your £30 in Free Bets


Paddy Power
  • Unique and entertaining betting brand
  • Wide range of promotions
  • Useful Paddy Power sports app
  • Ability to withdraw in shops
  • Influential in the betting industry
  • In-play needs more functionality
  • Lacking statistics across all sports
  • Minimum £0.50 betting limit
  • Many excluded countries and territories
  • Aggressive marketing might annoy some

Welcome offer

Claim £10 Risk Free First Bet


  • Great odds on popular sports
  • Plenty of betting market variety
  • Modern mobile 888sport app
  • Trusted and respected betting brand
  • Huge stats and data section
  • Maximum payout limits too low
  • No live chat available
  • Dark theme difficult to read
  • Small number of streaming events
  • In-play markets sometimes lacking

Welcome offer

Bet £10 Get £30 in bonus funds


  • Vast choice of bet markets
  • Among the UK’s best sports odds
  • Variety of unusual markets
  • Huge choice of footy bets
  • Super-fast cashouts
  • Only accepts punters from UK and Ireland
  • Site design is a bit clunky
  • Limited payment methods
  • Some annoying responsible gambling checks
  • Weekly site maintenance

Welcome offer

Wager £5 Get £20 Free Bet


  • Experienced UK betting brand
  • The Ladbrokes Grid loyalty card
  • Many betting markets
  • Daily boosts on prices
  • Licensed and regulated
  • Average new player welcome bonus
  • Missing some payment methods
  • Some delays in Cashout feature
  • Lacking in promotion diversity
  • Website feels a bit cluttered

Welcome offer

Wager £5 Get 4 x £5 in Free Bets


  • Hugely trusted international brand
  • One of the best bookies for football markets
  • Easy-to-use website
  • Fantastic mobile-optimized website
  • Great selection of in-play betting markets
  • Customer support facility needs work
  • Site is CPU-intensive
  • Mobile app needs further improvement
  • Political markets are rare
  • Not many currencies are supported

Welcome offer

£10 Money back as a Freebet


  • Huge range of betting markets
  • Variety of language options
  • Very well-made website
  • Large number of European football markets
  • Players from many countries able to join
  • Not the most amazing welcome bonus
  • Customer support could be better
  • Odds aren’t always the best
  • Mobile-optimized website could be faster
  • Small selection of betting tools

Welcome offer

Get £40 Money Back as Free Bet
Grab a Bonus!